The Zero-Click Apocalypse: 93% of AI Mode Searches End Without a Click
Ninety-three percent. That’s the share of Google AI Mode searches that end without the user clicking a single link, according to Semrush’s analysis of AI Mode behavior. For context, AI Overviews produce zero clicks 43% of the time. AI Mode is more than twice as destructive to publisher traffic. This isn’t a blip in the data. It’s the shape of the future. And most brands are still measuring their digital health with metrics built for a world where people clicked. ...