93% of Google AI Mode Searches End Without a Click: The CTR Collapse Is Worse Than Anyone Predicted
Here is the number that should terrify every website owner relying on organic search traffic: 93% of Google AI Mode searches end without a single click to an external website. That’s not a typo. It’s data from Position.digital’s March 2026 analysis, and it means that for every 100 users who engage with Google’s AI Mode feature, only 7 ever visit a website. For traditional Google Search without AI features, that zero-click rate sits at 34%. AI Mode nearly triples it. ...