OpenAI Abandons Instant Checkout, Pivots ChatGPT to Product Discovery Hub
OpenAI just admitted what most e-commerce insiders already suspected: nobody wants to buy stuff inside ChatGPT. On March 24, OpenAI officially deprioritized its Instant Checkout feature and announced a strategic pivot toward visual product discovery. The company that once positioned itself as the next Amazon is now repositioning ChatGPT as more of a shopping research assistant than a transactional platform. This is not a minor product update. It is a fundamental rethinking of how AI engines participate in commerce, and it has immediate implications for every brand selling online. ...