E-Commerce Schema Markup for AI Shopping: The Complete Technical Guide to Getting Your Products Cited by ChatGPT and Perplexity

AI Overviews now appear on 14% of Google shopping queries. Four months ago, that number was 2.5%. That is a 5.6x increase, and it is accelerating. When ChatGPT processes its 2 billion daily queries, a growing percentage involve product research, comparisons, and purchase recommendations. When Perplexity handles its 1.2 billion monthly queries, product questions generate some of its highest-engagement responses. And when Google AI Mode evaluates shopping intent, it pulls structured product data from the pages that have it and ignores the pages that do not. ...

March 25, 2026 · 12 min · 2449 words · The Searchless Journal